Why Eyewear is Such a Big Opportunity for Fashion and Lifestyle Brands
Unlike footwear and clothing, which reflects one’s taste, eyewear actually projects one’s personality. It’s easy to underestimate the unique power of eyewear to communicate the brand to the market. Eyewear isn’t just a fashion accessory. It’s an untapped opportunity for brands to expand, differentiate, and elevate their lifestyle showcasing and brand DNA. The benefits […]
